Marcelo Guimarães

Secretary, Marketing

Marcelo Guimarães is a business strategist with international experience in strategy, marketing, operations, technology, and business development. Through Lagoa Marketing Strategy & Services and WSI – SMG Group, he helps organizations clarify priorities, strengthen presence, and connect strategy with execution.

Having lived and worked in several countries, Marcelo brings a perspective shaped by markets and cultures. His experience includes planning, partnership development, management, and relationship building.

As a Board Member of Triad International Ballet, Marcelo is motivated by the belief that arts and culture help define vibrant communities. He values TIB’s commitment to artistic excellence and access, and supports its efforts to deepen its roots in the Piedmont Triad, broaden participation in ballet, and contribute to the region’s cultural life.